Over 20 years across premium, lifestyle and high-volume retail — connecting brand, customer, environment and commercial performance. From the initial strategy and customer journey to store concepts, fixtures and the finer details of execution.
No doubt this re-positioned our rebel brand and financial performance.
Lisa was instrumental in the creation and delivery of our first rebel Customer Experience store (rCX) in 2020 — from concept to delivery, then leading the rollout of our first 15 new doors. She then headed our transformation of VM strategy to execution. Lisa is very diligent, curious and always looking for new ways of pushing the limits.
One of those rare marketers who delivers a seamless omni-channel experience that optimises sales and loyalty.
Lisa understands and interprets customer research, CRM data segmentation and VM, and brings them together in-store. Her execution of the ‘rebel Accelerate Store’ not only blew customers away but had an immediate impact on sales.
Instrumental in taking the business to a new level of innovation and excellence.
Over seven and a half years Lisa transformed our visual merchandising standards, integrating marketing, VM and customer experience into one consistent message — always challenging the status quo. Her loyalty, team spirit and work ethic held her in very high regard with every stakeholder in the business.
A focused selection of work — chosen for the depth of thinking behind them, not the length of the list.
Twelve years. Four pivotal chapters.
Led the in-store transformation of a national portfolio — from tiered store strategy to an award-winning flagship format.
A brand, built from scratch.
Identity, VM and store experience built from the ground up — then launched across nine stores in six months.
Four phases. Strategy and execution treated as one continuous craft.
Audit your stores, customer journey, competitor landscape and execution gaps. Identify the commercial opportunities hiding in plain sight.
Build scalable VM and store experience frameworks — anchored to brand, customer and category.
Ensure fixtures, signage, and execution align with brand intent — and translate cleanly to ops.
Support implementation and consistency across stores. Hands-on through launch.
Highly creative, commercially driven, and always looking for a better way.
My career has been built around understanding what makes retail work — the connection between brand, customer, environment and commercial performance.
What began in visual merchandising, window dressing and creative direction evolved into leading retail transformations, developing national strategies and delivering innovative store experiences for some of Australia's most recognised retailers.
With over 20 years of experience across premium, lifestyle and high-volume retail, I bring a unique combination of creative vision, strategic thinking and hands-on delivery.
Through Lisa Doban Consulting, I partner with brands to rethink retail environments, elevate customer experiences and translate ideas into commercially effective solutions.
I thrive on the complexity of bringing a vision to life — from shaping the initial strategy and designing the customer journey to developing store concepts, sourcing fixtures and overseeing the finer details of execution.
Having worked with businesses of all sizes, I understand that no two brands, customers or challenges are the same. It's this diversity that keeps me curious, creative and constantly looking for what's possible.
My strength lies in connecting the big picture with the smallest detail — ensuring every decision has purpose, every element works together and the original vision is delivered.
